THE LEAD
WITH JAKE TAPPER
An image spot for Jake Tapper’s weekday show The Lead for CNN.
It covered all the day's top stories around the country and the globe, from politics to money, sports to popular culture.
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MY ROLE
As the primary designer I was responsible for creating a unique look for the promo that helped showcase the show that handled different subjects with Jake at the center.
PROJECT SCOPE
STORYBOAD
DESIGN
ANIMATION
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STORYBOARD
The design predominantly relied on kinetic typeface animation, revealing Jake Tapper as your straight talk Washington Man.
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THE PROMO
A clean promo that broke through the clutter and helped the show standout with its contrasting black and white imagery and dynamic animation.
