CITIZEN BY CNN
The network’s civic engagement platform, bringing people together to discuss the issues that matter most to them and highlighting the importance of being informed and engaged in the political process.
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MY ROLE
As the design lead I was responsible for concept, design strategy and execution across various platforms.
This involved working with the executive leadership team and translating their business priorities into actionable strategic creative vision, helping create a strong foundation for the brand to build upon. I was also overseeing multiple vendors to maintain clear communication for an event this scale and ensuring brand consistency.
project scope
BRAND STRATEGY
BRAND IDENTITY
DESIGN
PRINT
DIGITAL
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THE IDENTITY
LOGO EXPLORATION
We set out defining the brand with the logo exploration to help inform design decisions for everything from the event invitation, the conference web portal, environmental signage, badges, premiums, and other collateral materials.
THE LOGO
The design was meant to re-energize people around politics and the political process with a look and feel that should evoke independence of thought, pride in America, civic duty, and an elevated sense of purpose around the issues we face as a nation.
LOGO SPINOFF
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ENVIRONMENTAL BRANDING
