CNN EXPERIENCE
An interactive cocktail event showcasing Premium Advertising Offerings, Live Content, Purpose-Driven Storytelling, Original Series and Innovation in the Year to come.
Hosted by senior CNN executives and key talent, It is targeted at our top agency and brand clients to get a glimpse into all the ways brands can take advantage of our full CNN universe.
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MY ROLE
As Design Director, I led the creation of a distinctive visual identity for this high-profile event. Working closely with leadership, my team and I crafted a compelling creative vision that informed every design decision across all touchpoints. We seamlessly coordinated with multiple agencies and vendors, ensuring flawless execution and maintaining a unified, consistent experience across all platforms.
PROJECT SCOPE
BRAND STRATEGY
IDENTITY
EXPERIENTIAL DESIGN
DIGITAL VIDEOS
WEB PAGE
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BRAND IDENTITY
LOGO EXPLORATION
To help sell this premium event we decided to refresh the logo from the past years. This meant exploring some modern typefaces for the logo that would incorporate elements which in turn defined the design framework for the entire experience.
THE NEW LOGO
The new logo reflected the clean, modern and premium look that the event called for.
The “X” as the design element was carried over to build rest of the assets to help tie the brand together. The “X” marked the spot as the place to be for top agencies and brand clients.
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DESIGN EXPLORATION
With the logo locked in we then explored various designs to help carry forward the look and feel.
This meant including colors and shapes that complemented each other and help drive the design.
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design in motion
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LANDING PAGE
AND PROGRAM GUIDE
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BRAND COLLATERAL
