DEATHROW STORIES
Acclaimed HLN Docu-Series about the U.S. Capital Punishment System. It explores the fallibility of the ultimate criminal penalty. Featuring stories told by current and former death row inmates.
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MY ROLE
As the Creative Director for this project I worked closely with our agency partner to help define the visual style for it. We explored various options some tried and tested and a few that were unique and unlike what we had seen on the network in the past.
PROJECT SCOPE
CREATIVE DIRECTION
KEYART
PROMO
KEYART
The overarching theme was right and wrong, light and dark. The mystery that surrounds the truth. The campaign shared the same language with elevated visuals, starting with the keyart that informed rest of the campaign.
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STYLE FRAMES
TOOK A CLOSER LOOK AT THE STORIES, TO UNCOVER THE TRUTH.
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THE PROMO
