CNN LOGO USAGE GUIDE
In order to reinforce the value of brand integrity we created a fun little video to educate our colleagues on the importance of brand identity for an international brand like CNN.
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MY ROLE
As the creative lead I had the opportunity to once again collaborate with our awesome agency partners to help ideate and define the creative vision for this fun internal logo usage guide video.
PROJECT SCOPE
CREATIVE DIRECTION
VIDEO GUIDE
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STORYBOARD
Working off our logo style guide as the basis for the script we used comedic visual elements to help drive the message across. We then used the voice over by our amazing anchor and international business correspondent Richard Quest to help sell the tone of the video.
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FINAL VIDEO
A FUN, ENTERTAINING AND A VISUALLY INTERESTING TAKE ON THE CNN LOGO USAGE GUIDE.
